Directory & web platform

GSD Index website project

A directory built around the German Shepherd.

A specialist platform has to organize information as well as present it. GSD Index brings dog discovery, pedigrees, and competition information into one connected experience.

Visit GSD Index (opens in a new tab)
GSD Index website homepage
Actual website from the Herd Media portfolio.

Several journeys. One clear starting point.

Visitors can search for a dog, browse the directory, find shows and trials, or explore pedigree connections from the homepage. Each task has a distinct entry point rather than competing inside one general contact flow.

Structured information people can explore.

Individual profiles sit alongside competition results and event discovery. The Trial Tracker offers location-based browsing, while Pedigree Match introduces a separate comparison journey. Account and listing routes serve owners who want to participate. These are visible platform features; availability and listing terms are published on the live site.

What this demonstrates for your build.

Directories need a plan for records, relationships, search, and ongoing updates. For a similar project, we start with the information visitors need to compare and the people responsible for keeping it current. The next step is defining search behavior, profile fields, account permissions, and moderation requirements before selecting integrations.

Let’s plan your next website.

Tell us what customers need to do, what your team needs to manage, and what your current site is missing.

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